The Sari Series: Border & Fall X Google Arts & Culture

I couldn’t think of a better time to post this article, as today is Diwali. The Hindu festival of light, The Indian’s version of Christmas and along with the food, decorations, presents and family – is the clothes! The chance to dress up and unleash your inner Indian goddess.

As a person of Indian descent, a huge part of how I identify with Indian culture is through clothes. Personally, there is nothing more wonderful that putting on a sari, I feel elegant and beautiful and you can express your style through colour, drape, fabrics and accessories. The most special thing about the sari is that it is universally flattering, great for pregnant women, larger women, petite women, tall women – everyone.

 

India’s culture is so vast and changing from the Islamic Mughal reign in northern India to the lush, tropical and humid south with Portuguese and French influences as an ex-colony. This is reflected in the various language dialects spoke, the landscape, the food and also the way people drape their saris.

 

 

So, Google Art & Culture’s expanse into fashion anthropology is a particularly poignant one. Their initiative, We Wear Culture works with over 175 cultural institutions to tell the stories about clothing, culture and art. It talks about fashion icons, designers, trendsetters, the story behind individual pieces of clothing, the craft – it goes on and on.

As part of We wear culture, Google has worked with Border & Fall, ‘digital publication revealing India’s craft and fashion community via compelling interviews, articles and visual documentation’ to digitally document the various regional draping styles of the sari which I find particularly exciting. What’s even more fantastic is the high-quality production value of the sari videos and work on the project. I really this Coorg Drape that feels like you could wear a reception or a party event. 

For more information,

http://thesariseries.com/

https://www.google.com/culturalinstitute/beta/project/fashion

http://www.borderandfall.com/

 

 

 

 

 

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